Ryan Lofton

This project is the branding for a fictitious video game development company. For the project I had to design everything from the logo to the signage used by the company. The original idea for the company was to combine my roots in Arizona with my love of space exploration games. I ended up taking the copper part from my Arizona roots, as copper is one of the biggest resources in Arizona. Not only is the planet made of copper in the logo, but the color for the text of the logo is also taken from the color of rusted copper. Most of the styling of the various print and digital ad were based on research I had done on various video game ads. Most of them were focused around a single image with little to no large text, usually just the title of the company or the specific product.